3 min read
Chriszelle Hefer: May 25, 2026 2:25:30 PM
The headline numbers from Anthropic this month read like a beautiful finance story, yet the signal beneath them belongs squarely to operations...
4 min read
Chriszelle Hefer: May 15, 2026 2:29:23 PM
The first place a buyer asks "which CRM should we use" or "who are the leading consultants in this space" is increasingly an AI assistant, no longer...
3 min read
Chriszelle Hefer: May 14, 2026 1:36:58 PM
Most business have at least one AI programme running, but many of them stall in the same place: a long list of pilots, a thin spread of budget, and...
5 min read
Chriszelle Hefer: May 11, 2026 5:15:45 PM
The way buyers find businesses has undergone a quiet yet consequential transformation. Increasingly, the first question a prospective client poses is...
7 min read
Chriszelle Hefer: Apr 15, 2026 4:33:08 PM
Introduction In September 2024, HubSpot consolidated its growing suite of artificial intelligence capabilities under a single name: Breeze. What had...
7 min read
Chriszelle Hefer: Mar 30, 2026 3:05:21 PM
Professional services firms, whether in consulting, healthcare, legal, financial advisory, or technology, are operating in a market that has...
8 min read
Chriszelle Hefer: Mar 26, 2026 3:54:42 PM
Both HubSpot and Salesforce are well-established across industries for the range of tools they offer. Whether the goal is organising projects,...
10 min read
Chriszelle Hefer: Mar 19, 2026 1:24:05 PM
This is the final article in a series that began with a simple revenue question that takes three days to answer. The first article established the...
7 min read
Chriszelle Hefer: Mar 19, 2026 10:59:34 AM
The previous articles in this series have explained the problem (questions that take three days to answer), the outcome (what changes when everyone...